WELCOME TO THE MARKETING SPIRIT
we help organizations doing meaningful work to earn attention and build trust through PR-led marketing and practical AI.
the marketing spirit has a legacy of transforming underdogs into market leaders. our success stories are not just about visibility but about creating movements and inspiring change.
I've seen countless exceptional people and impactful businesses get overshadowed simply because they lack the financial firepower of larger corporations. Our strategy aims to level the playing field by highlighting our client's quality and talent through premium journalism.
Laura Metro
Chief Strategist and Founder
the marketing spirit
OUR VISION
we envision a world where important stories are not overshadowed by the biggest budgets, credible voices have a fair shot at being heard, and smart PR helps build stronger journalism.
the marketing spirit has a legacy of transforming underdogs into market leaders. our success stories are not just about visibility but about creating movements and inspiring change.
OUR STRATEGY
Our strategy starts before the content calendar. We identify the stories, expertise, ideas and work that are already worth attention, then use PR to connect them with the right journalists, audiences and opportunities.
The Bonfire Method™ turns that approach into a simple progression:
PR is the spark. Social is the flame. Authority is the bonfire.
Practical AI helps us research, think, draft and repurpose faster. Human judgment decides what’s worth saying, what should stay private and which relationships matter.
OUR MISSION
Our mission is to put sophisticated PR strategy and practical AI within reach of organizations doing meaningful work.
